Automotive Marketing Glossary

The process of automatically converting vehicle inventory data into ready-to-publish digital advertisements.

A metric indicating how long it would take to sell all available vehicles of a specific type given current sales velocity.

The number of times a specific Vehicle Detail Page is viewed by online shoppers.

The inventory listing page where shoppers browse multiple vehicles before clicking on a specific one.

A comparison of a vehicle's price against the average price of similar vehicles in the local market.

The automated process of distributing vehicle inventory data to multiple third-party websites.

The time elapsed between acquiring a vehicle and having it listed for sale online with photos and price.

Facebook and Instagram ad format that dynamically showcases products from an uploaded inventory catalog.

Image ads that dynamically layer pricing, incentives, or vehicle details on top of inventory photos.

A unique internal identifier assigned by the dealership to each vehicle in inventory.

A measure of how quickly specific vehicle segments sell relative to the rest of inventory.

A data-driven recommendation of which vehicles a dealer should acquire based on local market demand.

The composition of a dealer's inventory by make, model, body style, price range, and age.

Market days supply calculated for specific vehicle segments like body style, make, or price range.

The advertising cost associated with promoting an individual vehicle.

An ad targeting list built from a dealer's own customer data like emails, phone numbers, or website visitors.

A structured data file containing vehicle details, used to syndicate inventory to third-party sites.

The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.

Identifying past customers who have positive equity in their current vehicle and targeting them with upgrade offers.

Tools that allow customers to complete part or all of the vehicle purchase process online.

The dealership department responsible for vehicle financing, loan processing, and selling aftermarket products.

The profit made on the sale of the vehicle itself, excluding finance and insurance products.

The profit generated from financing, warranties, and other products sold in the F&I office.

Software used by dealers to manage customer interactions, leads, and sales follow-up.