Inventory Mix
The composition of a dealer's inventory by make, model, body style, price range, and age.
Definition
Inventory mix describes the overall composition of a dealership's available vehicles, broken down by attributes such as make, model, body style, new vs. used, price tier, and age. A balanced inventory mix ensures the dealership appeals to a broad range of shoppers. In advertising, the mix directly impacts campaign performance — campaigns can only promote what's on the lot. Analyzing mix alongside ad performance data helps dealers identify gaps (e.g., strong demand for SUVs but underrepresented in stock).
Related Terms
Stocking Guide
A data-driven recommendation of which vehicles a dealer should acquire based on local market demand.
Turn Rate
A measure of how quickly specific vehicle segments sell relative to the rest of inventory.
Market Days Supply
A metric indicating how long it would take to sell all available vehicles of a specific type given current sales velocity.
Ready to automate your advertising?
See how VINtoad can help your dealership sell more vehicles.
Get Started