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Inventory
Turn Rate
A measure of how quickly specific vehicle segments sell relative to the rest of inventory.
Definition
Turn rate refers to the speed at which a specific category of inventory (e.g., trucks, SUVs, or a specific make) sells compared to the overall lot average. High turn-rate segments represent strong demand and may warrant heavier advertising investment, while low turn-rate segments may need price adjustments or targeted ad campaigns to move. Monitoring turn rate by segment helps dealers allocate ad spend more effectively and make smarter stocking decisions.
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