Search Results Page (SRP)
The inventory listing page where shoppers browse multiple vehicles before clicking on a specific one.
Definition
The Search Results Page (SRP) is the digital equivalent of walking the dealership lot. It lists multiple vehicles matching a user's search criteria (e.g., "Used Ford F-150"). Optimizing the SRP experience — with high-quality thumbnails, clear pricing, and badging for key features — is essential for driving click-throughs to Vehicle Detail Pages (VDPs).
Related Terms
VDP Views
The number of times a specific Vehicle Detail Page is viewed by online shoppers.
Vehicle Merchandising
The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.
Inventory Syndication
The automated process of distributing vehicle inventory data to multiple third-party websites.
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