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Advertising
Catalog Ads
Facebook and Instagram ad format that dynamically showcases products from an uploaded inventory catalog.
Definition
Catalog Ads (formerly known as Dynamic Product Ads) are a Meta advertising format that automatically generates ads from a product catalog feed. For automotive dealers, the catalog contains vehicle inventory data — VINs, photos, pricing, and specifications. When a user browses a vehicle on a dealer's website, Catalog Ads can retarget them with that exact vehicle or similar units across Facebook and Instagram. The ads update automatically as inventory changes, ensuring only in-stock vehicles are promoted.
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