Technology

Inventory Syndication

The automated process of distributing vehicle inventory data to multiple third-party websites.

Definition

Inventory syndication is the technology that automatically pushes a dealership's inventory data (photos, descriptions, pricing) from their DMS or inventory management tool to third-party advertising marketplaces like Autotrader, Cars.com, CarGurus, and Facebook Marketplace. Effective syndication ensures that a dealer's inventory is visible across the entire automotive digital ecosystem and that listings are consistent and up-to-date everywhere.

Related Terms

Inventory Feed

A structured data file containing vehicle details, used to syndicate inventory to third-party sites.

VIN to Ad

The process of automatically converting vehicle inventory data into ready-to-publish digital advertisements.

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