Metrics

Price to Market (P2M)

A comparison of a vehicle's price against the average price of similar vehicles in the local market.

Definition

Price to Market (P2M) is a percentage that indicates how a vehicle's price compares to the average asking price of similar vehicles (same year, make, model, trim) in the dealer's local market. A P2M of 100% means the vehicle is priced exactly at the market average. Dealers use this metric to price competitively while maximizing profit, often aiming for a "sweet spot" (e.g., 98-102%) depending on their strategy and the vehicle's desirability.

Related Terms

Market Days Supply

A metric indicating how long it would take to sell all available vehicles of a specific type given current sales velocity.

Vehicle Merchandising

The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.

Ready to automate your advertising?

See how VINtoad can help your dealership sell more vehicles.

Get Started

Explore More Terms

VIN to Ad Market Days Supply VDP Views Search Results Page (SRP)Inventory Syndication Time to Market Catalog Ads Inventory Overlay Ads View All →