Vehicle Merchandising
The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.
Definition
Vehicle merchandising refers to the digital presentation of inventory. It encompasses everything from the quality and quantity of vehicle photos and 360-degree spins to the accuracy of descriptions, feature highlights, and transparent pricing. Excellent merchandising builds trust and emotional connection with online shoppers, directly impacting VDP conversion rates. It is the digital equivalent of detailing a car and parking it on the front line.
Related Terms
VDP Views
The number of times a specific Vehicle Detail Page is viewed by online shoppers.
Inventory Overlay Ads
Image ads that dynamically layer pricing, incentives, or vehicle details on top of inventory photos.
Time to Market
The time elapsed between acquiring a vehicle and having it listed for sale online with photos and price.
Ready to automate your advertising?
See how VINtoad can help your dealership sell more vehicles.
Get Started