Back to Glossary
Metrics
Time to Market
The time elapsed between acquiring a vehicle and having it listed for sale online with photos and price.
Definition
Time to Market (also called "Time to Line" or "Recon Time") measures the number of days it takes for a dealership to process a vehicle from the moment of trade-in or auction purchase until it is fully merchandised and purchasable on the lot and online. Reducing time to market is critical because every day a vehicle sits in the shop or waits for photos is a day it incurs holding costs (depreciation, floor plan interest) without being available for sale.
Ready to automate your advertising?
See how VINtoad can help your dealership sell more vehicles.
Get Started