Metrics

VDP Views

The number of times a specific Vehicle Detail Page is viewed by online shoppers.

Definition

VDP (Vehicle Detail Page) views are a primary leading indicator of vehicle sales. A VDP is the specific landing page for a single vehicle on a dealer's website, containing photos, price, and specs. Tracking VDP views helps dealers identify which vehicles are generating interest and which are "invisible" to shoppers. Low VDP views on a unit often signal a need for better photos, a price adjustment, or targeted advertising support.

Related Terms

Search Results Page (SRP)

The inventory listing page where shoppers browse multiple vehicles before clicking on a specific one.

Vehicle Merchandising

The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.

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