Technology

VIN to Ad

The process of automatically converting vehicle inventory data into ready-to-publish digital advertisements.

Definition

VIN to Ad describes the automated workflow of taking raw vehicle data (VIN, photos, pricing, specs) from a dealership management system (DMS) and transforming it into formatted ad creative for platforms like Facebook, Instagram, and Google. This technology eliminates manual ad creation, ensuring that every vehicle on the lot has a corresponding high-quality ad running 24/7.

Related Terms

Inventory Feed

A structured data file containing vehicle details, used to syndicate inventory to third-party sites.

Vehicle Merchandising

The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.

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