Advertising

Inventory Overlay Ads

Image ads that dynamically layer pricing, incentives, or vehicle details on top of inventory photos.

Definition

Inventory Overlay Ads are a creative format where dynamic data — such as price, monthly payment, dealer logo, or promotional messaging — is overlaid on top of a vehicle's photo to create a single, eye-catching ad image. These overlays are generated programmatically from inventory feed data, allowing thousands of unique ads to be produced without manual design work. Overlays make scrolling-thumb-stopping ads that stand out in social feeds while keeping vehicle details front and center.

Related Terms

Vehicle Merchandising

The practice of presenting vehicles online with high-quality photos, descriptions, and pricing to drive sales.

Catalog Ads

Facebook and Instagram ad format that dynamically showcases products from an uploaded inventory catalog.

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VIN to Ad Market Days Supply VDP Views Search Results Page (SRP)Price to Market (P2M)Inventory Syndication Time to Market Catalog Ads View All →