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Advertising
Custom Audience
An ad targeting list built from a dealer's own customer data like emails, phone numbers, or website visitors.
Definition
A Custom Audience is an advertising targeting option that allows dealers to upload their own customer data (email addresses, phone numbers, or website visitor data) to platforms like Facebook, Google, or programmatic DSPs. The platform matches this data to user profiles, enabling highly targeted ad delivery. Common automotive use cases include targeting past service customers with trade-in offers, re-engaging unsold leads, and suppressing recent buyers from acquisition campaigns. Custom Audiences serve as the seed for building Lookalike Audiences.
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