Equity Mining

Definition

Equity mining is a proactive sales strategy where dealers analyze their customer database to identify owners who are in a favorable equity position—meaning their vehicle is worth more than the remaining loan balance. These customers are prime candidates for a "key-to-key" exchange, where they can trade in their current car for a newer model while keeping their monthly payments similar or even lower. It is a highly effective way to source high-quality used inventory while generating new car sales.