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Technology
CRM (Customer Relationship Management)
Software used by dealers to manage customer interactions, leads, and sales follow-up.
Definition
Automotive CRM (Customer Relationship Management) systems are the central nervous system of a dealership's sales operations. They track every interaction with current and prospective customers—from initial internet leads and phone calls to showroom visits and post-sale follow-up. CRMs help sales teams stay organized, automate communication, ensuring no lead falls through the cracks, and mine the existing database for repeat business opportunities.
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