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Metrics
Cost Per VIN
The advertising cost associated with promoting an individual vehicle.
Definition
Cost Per VIN is an automotive advertising metric that calculates how much is spent to advertise each individual vehicle in a dealer's inventory. It is derived by dividing total advertising spend by the number of VINs actively promoted. This metric helps dealers understand the true unit-level cost of their advertising and compare efficiency across platforms. A low Cost Per VIN with strong engagement indicates an efficient campaign. VINtoad is designed to minimize Cost Per VIN through automated, inventory-level ad generation.
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