Technology

Digital Retailing

Tools that allow customers to complete part or all of the vehicle purchase process online.

Definition

Digital retailing refers to the suite of online tools that enable car buyers to calculate accurate monthly payments, value their trade-in, apply for financing, and even structure the entire deal from a dealership’s website. The goal is to streamline the buying journey, reduce time spent in the F&I office, and provide the transparent, seamless e-commerce experience that modern consumers expect.

Related Terms

F&I (Finance and Insurance)

The dealership department responsible for vehicle financing, loan processing, and selling aftermarket products.

VDP Views

The number of times a specific Vehicle Detail Page is viewed by online shoppers.

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