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Metrics
Front-End Gross
The profit made on the sale of the vehicle itself, excluding finance and insurance products.
Definition
Front-end gross profit is the difference between the selling price of a vehicle and the dealership's cost to acquire and recondition it. It represents the profit generated purely from the metal. In today's competitive market with transparent online pricing, front-end margins have compressed, leading dealers to rely more heavily on back-end gross and volume bonuses.
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