PVR Calculator

Deal Profit (PVR) Estimator

Instantly calculate your Profit per Vehicle Retail. Breakdown the front-end and back-end gross to see the true health of every deal.

Front-End Gross

Selling Price

Vehicle Cost (ACV)

Recon

Pack

Front-End Total:$2,300.00

Back-End (F&I)

Financing Reserve

VSC Profit

GAP Profit

Other Products

Back-End Total:$2,400.00

Total Deal PVR$4,700.00

Front-End Mix:49%

Back-End Mix:51%

* PVR (Profit per Vehicle Retail) is a core metric for measuring dealership profitability across all departments.

Maximizing PVR

In today's compressed market, the "Back-End" (F&I) often accounts for more than 50% of the total deal profit. Dealers who manage both front and back gross effectively are the ones who stay profitable long-term.

Front-End Strategies

Focus on Reconditioning efficiency to save gross.
Use market data to price aggressively but profitably.
Train sales staff to "sell the car, not the price."

Back-End Strategies

100% turnover to F&I on every deal.
Increase VSC (Service Contract) penetration rates.
Optimize financing reserve with multiple lender options.