CPO Marketing

Sell More Certified Pre-Owned Vehicles

Specialized advertising that highlights the value of CPO certification and builds buyer confidence.

Boost CPO Salesarrow_forward

Why CPO Vehicles Need Special Marketing

Certified Pre-Owned vehicles command premium prices because of the added value they provide: manufacturer backing, extended warranties, and quality assurance. But buyers need to understand this value—and that requires targeted messaging.

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Warranty Coverage

Extended warranties that provide peace of mind for buyers.

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Quality Inspection

Multi-point inspections ensure vehicle quality.

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Manufacturer Backing

The trust and credibility of the original manufacturer.

Popular CPO Programs We Support

Toyota•Toyota Certified Used Vehicles
7-year/100k miles powertrain
Honda•Honda Certified Pre-Owned
7-year/100k miles powertrain
Ford•Ford Blue Advantage
7-year/100k miles powertrain
Chevrolet•Chevrolet Certified Pre-Owned
6-year/100k miles bumper-to-bumper
BMW•BMW Certified
1-year/unlimited miles
Mercedes-Benz•MB Certified Pre-Owned
1-year/unlimited miles

CPO-Specific Ad Features

Our CPO ads are designed to highlight the unique value proposition of certified vehicles.

Standard Used Car Ad

2023 Toyota Camry SE

$28,995

Great condition, low miles!

VINtoad CPO Ad

✓ Toyota Certified

2023 Toyota Camry SE

$28,995

160-point inspection • 7-year/100k warranty

Manufacturer-backed quality assurance

CPO Marketing Features

Tools designed specifically for certified pre-owned inventory

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Certification Badges

Prominently display manufacturer CPO certification in all ads.

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Warranty Messaging

Highlight extended warranty coverage and what it includes.

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Quality Assurance

Emphasize the multi-point inspection and reconditioning process.

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Trust Building

Build buyer confidence with professional, credible messaging.

Frequently Asked Questions

How do you differentiate CPO from regular used vehicles?
CPO vehicles receive special ad treatments including certification badges, warranty highlights, and messaging that emphasizes the manufacturer backing and quality standards.
Can you target buyers specifically interested in CPO?
Yes! We target buyers who are researching certified pre-owned vehicles, comparing warranties, and showing intent signals for CPO purchases.
How do you handle different manufacturer CPO programs?
We customize messaging based on each manufacturer's specific CPO program, including their unique warranty terms, inspection standards, and benefits.
What if a vehicle loses CPO status?
When vehicles are de-certified or warranty terms change in your inventory system, ads automatically update to reflect the current status.

Ready to maximize your CPO sales?

See how targeted CPO advertising can improve your certified vehicle sales.

Schedule a Demo