ALR

ADF Lead Router

Universal Lead Intelligence & Routing

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router

Why choose ALR?

  • check_circleUniversal ADF capture endpoint
  • check_circleReal-time XML transformation rules
  • check_circleMulti-destination HTTP & Email delivery
  • check_circleAudit logging & failure tracking

Deep Dive

The VINtoad ADF Lead Router is the ultimate mid-layer for your dealership's lead ecosystem. It acts as a universal receiver for industry-standard ADF XML leads, allowing you to intercept, clean, and route them to multiple CRM endpoints or third-party tools in real-time. Whether you need to normalize vendor names, inject tracking tokens, or split leads across multiple teams, the ALR handles it with precision.

Key Features

Everything included in ADF Lead Router

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Universal ADF capture endpoint

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Real-time XML transformation rules

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Multi-destination HTTP & Email delivery

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Audit logging & failure tracking

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Advanced custom token generation

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CRM-ready data normalization

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Append custom data directly into the ADF XML

The Lead Lifecycle

How your leads flow through the ALR system

input

1. Universal Capture

Leads arrive at your unique VINtoad email token from any source—Facebook, Cars.com, or your website.

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2. Smart Transform

ALR parses the XML instantly, applying your custom transformation rules to normalize data and inject tracking details.

output

3. Intelligent Delivery

The processed lead is delivered to one or more HTTP endpoints or email addresses, ready for your CRM to ingest.

Zero-Loss Reliability

Every delivery attempt is tracked. If a CRM endpoint fails, ALR retries automatically and logs the failure, ensuring you never lose a lead due to downtime.

boltSub-second Latency
verified_userAudit Logged
adf_transformation.xml
<adf>
<prospect>
<requestdate>2024-02-21</requestdate>
<vendor>
<name>VINtoad ALR</name> // Normalized
</vendor>
<customer>...</customer>
</prospect>
</adf>
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Custom endpoints

Frequently Asked Questions

What is ADF?

Auto-lead Data Format (ADF) is the industry standard XML format for automotive leads. Our router is designed specifically to handle 1.0 compliant files.

Can I send leads to multiple CRMs?

Yes! You can configure an unlimited number of destinations—both HTTP POST and Email—for every route.

Ready to transform your dealership?

Get started with ADF Lead Router today and see the difference.

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